Quantitative Research capabilities includes projects like brand and advertising tracking - (national or global), Conjoint Analysis, Audience Segmentation studies and persona development, Category analysis, Customer Journey Surveys, and Creative Testing. We can also custom design a quantitative research study to fit any need.

We have a deep bench of Qualitative Research talent who can design and facilitate a wide range of methodologies, from ethnographies to individual interviews, from shop-a-longs to concept evaluation, and everything in between.

We can help brands of any size bring laser-focus to how they grow and deepen their customer relationships. At Propolis, customer journeys are just the start. We go a step further to conduct Habit Mapping, a proprietary approach to deeply understand customer behavior and pinpoint key moments for brands to become ingrained in habit formation. We craft these insights in a way to unify marketing teams, media partners, and agency partners around the strongest opportunity for the brand.

Our Brand Strategy capabilities help companies not just build a business but also nurture a purpose-driven brand that will drive sustainable growth. We can help with anything from brand houses, to brand architecture, strategic territory development, and brand identity development. Many of our proprietary, proven-effective brand methods are carefully crafted by Lesley Bielby, author of Super Strategist: The Art and Science of Modern Account Planning.